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Panel: What Changes in Ad Monetisation Post-IDFA - The Good, the Bad & the UglyPocket Gamer Connects Digital #7 (Online)2021-07-12
Post-IDFA changes force concrete responses: SKAdNetwork and programmatic specs get implemented, adapters and SDKs require constant updates, and some publishers…
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Is it Still About the Whales? Getting the Most of Your UsersPocket Gamer Connects Digital #6 (Online)2021-04-19
Panel argues that monetization shifts from a few IAP whales to a mix of paying cohorts and ad-heavy users, citing ~70–80% revenue from whales+dolphins and ~5%…
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