The Future of Mobile Game Monetisation - A New Revenue Stream to Your Games with In-play Brand Ads
summary
Adverty pitches seamless in-play (SIP) units and a clickable seamless in-menu (SIM) 300x250 overlay, delivered via a small Unity SDK with a “seven‑step” integration; SIP is non‑clickable and keeps players in game, SIM opens an overlay for actions in about three seconds. A runner‑game case study shows zero negative impact on 7‑ and 30‑day retention and new‑player acquisition. eCPMs sit between high banners and low interstitials today with expected growth. An IMP‑Viz plus patented brain impression metric validates viewability before charging.
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chapters (15)
- 0:00Introduction
- 1:45Presentation Overview
- 9:11Presentation Visualizations
- 9:42Evolution of Monetisation
- 14:08What makes things exciting
- 14:34Flagship products
- 15:08Example game
- 16:12Monetisation of real estate
- 17:00Ingame ads
- 18:08Seamless in menu
- 19:25Benefits
- 21:53Unity Platform
- 22:53The Brain Impression
- 23:40Competition
- 25:09Questions
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