Superstar Session: Wordscapes: How the World’s Most Popular Word Game Boosted LTV by 40%
summary
Wordscapes drives a 40% LTV lift by adding weekend tournaments and weekday sticker events, tested via DeltaDNA. Tournaments run in 13‑week seasonal crown cycles with automatic enrollment, coin prize cut 50% while crown points reward the top two‑thirds; moving from 50 to 100 players per bracket adds ~8% LTV (100 vs 250 shows no gain). Stickers run midweek, collect‑3 avatars increase daily IAP ARPDAU ~20% and ad ARPDAU by ~20% on event days.
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