What It Takes to Grow The Video Game Advertising Market. It's Not Just eSports
summary
Argues esports grabs headlines but represents a small slice of a much larger market: 214 million US adults play games and global player counts hit billions with average age ~34. Claims esports advertising is growing but only about esports ad spend ~ $200M versus huge digital display budgets that can be redirected into games. Describes building intrinsic in-game placements plus backend tech for 3rd-party impression and audience verification, viewability, brand-lift and nonclick attribution that measure exposure inside 3D environments.
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chapters (11)
- 0:00Start
- 5:00Size of Audiences
- 12:15Transparency
- 12:43Contextual Targeting
- 13:15Behavioral Targeting
- 14:01Impression Verification
- 15:15Viewability
- 19:46Key Takeaways
- 25:20The Best Practices That You'Ve Seen on the Development Side for Preparing a Game To Get these Ads Integrated
- 36:25Brand Safety
- 54:23Contact Info
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