Navigating the 'Messy Middle' with Digital PR

on YouTube ↗54m

" summary

Claims that digital PR both builds links and steers the messy middle into purchase action with measurable business outcomes using concrete tools and methods: BuzzSumo Brandwatch SparkToro AlsoAsked and ChatGPT for research and media lists, plus outreach; a campaign sent keys to the edge of space via a live‑streamed balloon that yields 80 links and 22% week‑on‑week visibility (81% year) and an eight‑position keyword lift; a local billboard push drives relevant national coverage and brand lifts; these tactics work and scale.

AI-written summary · about

" chapters (6)

1. 0:00Welcome
2. 1:08What is digital PR
3. 10:57Digital PR history
4. 20:24Brand growth with PR
5. 31:21Future-proofing PR 2025
6. 47:53Q&A

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