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Design Leadership Summit 2019

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State of Design LeadershipJasmine Friedl, Tanner Christensen, Lisa Platt, Pradeep Nayar, Iain McConchie01h 03m
Claims land in specifics not slogans: teams run experiments and write hypotheses to de‑risk the product, user research cuts project lists from 500 apps to 30…
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Leading Growth Driven DesignChetana Deorah38m
A growth design team runs a seven-week in-market research blitz and tests hypotheses across markets rather than A/Bing button colors: seven-week in-market…
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Amplifying Design ValueDave Malouf35m
Argues that design is an amplifier and gives concrete operational prescriptions: dual-track discovery/delivery with separate cadences, instrumentation via…
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The Four Archetypes of the Complete Design LeaderPeter Merholz51m
Framework claims that design leaders must perform four roles: Coach, Diplomat, Champion, Architect. Concrete practices include setting a charter, defining…
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Platform Design & Content StrategyElizabeth McGuane19m
Argues that content strategy produces concept clarity by doing research, building a shared concept model, and publishing a glossary so teams and customers…
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Using Stories to Lead Product TeamsDavis Neable16m
Claim: telling one concrete onboarding story about a caller asking about rehab clinic at Rosewood flips colleagues from abstract specs to urgency, engages the…
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Innovating from WithinHector Crespo45m
Concrete metrics and structures decide: a 18‑month run produces 15 ventures launched, about 15 in development and 4 exits; the program targets 5 million new…
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Beyond the UX Tipping PointJared Spool01h 14m
Explains how organizations move from dark ages to infused UX design with concrete milestones: centralized UX as a stepping stone, embedded designers reporting…
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Operationalizing Design from the Ground UpAnne Purves24m
Practical tactics for design ops surface: create a team charter as a one‑page elevator pitch, run a pre-mortem to surface risks before work starts, hold a…
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Scaling User ResearchJen Cardello46m
A playbook scales user research across a 400+ scrum team agile enterprise by redesigning org shape into pods, creating an insights agenda, and running a…
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Designing for TrustMichael Chanover24m
Claim: the same concrete practices that build product trust also build trust inside teams; measurable moves beat platitudes. Details include a teacher-facing…
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Scaling DesignPeter Merholz, Anne Purves, Anne Thibodeau01h 06m
Panel gives concrete signals: teams doubled from ~50 to 100 designers, an enterprise UX org hits ~350 people, and UX ops grows 0→6 this year. Practical…
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Evolving an In-House Design PracticePradeep Nayar42m
Ten concrete lessons: start as a service then push to be an advisor and partner, use the double diamond to pull teams upstream, and rename hypotheses as…
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Learning Loop in DesignTareq Ismail32m
Claims a reproducible seven‑step learning loop and shows it working: uses Amplitude analytics to choose research participants, weekly cross-functional brain…
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Responsible DesignMargaret Stewart36m
Describes concrete changes and experiments at Facebook: testing removing like counts (A/B tests) to reduce envy, rolling out the "Why am I seeing this ad"…
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Building and Cultivating Diverse Design TeamsJenna Bilotta32m
Claims that diversity succeeds here are concrete: design goes from ~8% to >50% women in five years and Dropbox design shows 57 women in senior leadership after…
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Fostering Cross Functional CollaborationDana Bright, Danielle Lindsay, Dan Winterberg36m
Research uses GoPros and sketching in field trips to capture real behavior; insights (600+ notes) get synthesized into problems ranked by impact versus effort…
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Journey from Design Afterthought to Design FirstDan Winterberg28m
Framework shows three concrete stages: shore up a coherent design team, embed with PMs and engineers, then influence exec strategy. Tactics include hire for…
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Shaping Vision at UberDana Bright, Danielle Lindsay34m
Team does structured field research and builds measurable fixes: research trips to Mexico City Amsterdam and LA plus intercepts, ride‑alongs and roundtables…
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Design Leadership Summit 201902m
Argues for treating design as a mission to change lives not just ship interfaces, with a shift from blaming failures to focus on learning not failure…
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