And Suddenly the Customer Was Gone – Customer-Inspired Innovation in Social Distancing
summary
Dirk Lange of 3M Central Europe explains how a company that normally relies on close customer collaboration for innovation adapted during the pandemic, describing changes to its "New Normal" for products like Post-it notes, Scotch tape and particulate-filtering respirators. He also explains how 3M uses Virtual Reality as part of its innovation process under social distancing constraints.
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chapters (7)
- 0:00Start
- 10:15Virtual SM World
- 12:04Operating Room
- 13:03Production Plant
- 13:50The Mouth
- 14:28The Café
- 15:38800 Virtual Meetings so far
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