UXSEA Summit 2019
who it's for
product designers, user researchers, design leaders, design operations managers, ux strategists, enterprise product managers
topics
design tokens and reusable components; research repository and mixed-methods; embedding researchers across product lines; design mentorship dojo and coaching; lean data privacy policies; Google Duplex booking systems; Amazon anticipatory shipping; futures thinking and impact mapping; storyboarding and Freytag arcs; ecosystem app personalization; speculative Innovation 2.0 design
| title | author | length |
|---|---|---|
| Maturing User Research in a Unicorn: Methods and Mindsets | Sakti Nuzan | 43m |
Gojek grows the research team from 10 to about 60 researchers and embeds people across 20+ product lines to build domain expertise, mixed-method teams (survey… | ||
| Tools of Destruction | Efrim Bartosik | 28m |
Argues that a company-level design system is the lever that moves product orgs up a five‑level maturity scale (survey ~2,000 respondents across countries)… | ||
| Design the Right Thing ... and Then Design Things Right | Victor Ong | 32m |
Argues that rigorous research and strategy must precede polish, showing a practical model: bloodhound research (interviews, heuristics, trend scans, workshops)… | ||
| Slowing Down To Scale Design | Samantha Yuen | 35m |
Creates a reproducible “design mother dough” that incubates 55+ designers over 17 months through concrete experiments: 1.5‑hour camping critic sessions… | ||
| Designing Change in Enterprise | Liow Yong Hwa | 48m |
Explains how design leaders win change by doing stakeholder tours, co-creating with customer-facing teams, and proving value with metrics: executive buy‑in… | ||
| Designing for User-Centered Privacy | Venetia Tay | 47m |
Argues for a practical privacy practice: adopt a lean data policy (collect only what directly benefits users), map and justify each field, and delete raw data… | ||
| Counterintuitivity - making meaningful UX | Mario van der Meulen | 40m |
Argues that predictable, pattern-driven UX erodes meaning and offers four concrete principles: do unnecessary by testing small acts that cost little but signal… | ||
| Shaping the Future with Ecosystem App | Adze Ganesha | 42m |
Tokopedia shifts from a single marketplace into an ecosystem app that claims to drive more than 1% of Indonesia’s economy, host 200 million product listings… | ||
| Unimaginable UX - A sneak-peek Into The Future of Design | Saptarshi Prakash | 25m |
Claims that the future of UX is “unimaginable” and proposes Innovation 2.0: hunt for ideas that are today not feasible, not viable, not desirable. Method is… | ||
| Anticipating and Designing The Digital Future | Aditya Kedia | 01h 04m |
Claims that anticipation reduces effort and increases retention, demonstrated with concrete systems: Google Duplex booking calls, Gmail reply nudges and Maps… | ||
| Outside in: Better design by looking outwards | Hong Khai Seng | 41m |
Design practice expands by borrowing two disciplines: futures thinking and organizational development. Futures thinking introduces the futures view technique… | ||
| Storytelling For Designers | Menaka Chandrasekhar | 02h 03m |
Claims that stories change minds, build empathy and trigger action, shown with concrete tools: Freytag triangle for plotting arcs, storyboarding (Airbnb hired… | ||
| Plan, Conduct, and Analyse User Interviews | Naning Utoyo | 02h 23m |
Workshop lays out a concrete process: pick objectives, map questions to objectives, recruit via Typeform recruitment or an existing 60–70 person user pool… | ||
| nothing matches | ||