Where is the information?
summary
Defines information architecture as the practice of ontological alignment and locates information in patterned relationships between differences that reduce uncertainty. Uses a concrete raspberry example: cyanidin pigments + glucose change chroma values so redness predicts sugar, illustrating information one (physical patterns) vs information two (meaning assigned by humans). Shows that interfaces are encoded semantic structures (USDA organic, fair trade labels, packaged berries), that successful IA arranges concepts/categories into appropriate relative positions, and that building that alignment takes weeks to years.
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chapters (13)
- 0:00Introduction by host
- 0:21Speaker introduction
- 1:03What is information architecture
- 2:27Understanding information
- 4:13Subjective vs objective information
- 7:44Information at multiple scales
- 9:52Semantic information and meaning
- 11:57Human cooperation and language
- 13:24Semantic information in practice
- 15:09Interfaces and alignment
- 17:40Arranging concepts for users
- 18:24Historical examples of IA
- 19:05Real-world applications
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