~/talk

Digital Transformation Will Fail Anyway — Build Your Own Competitor Better

on YouTube 17m
TalkinGermanat TRANSFORM 2026 · 2026-03-18..03-19· [engineering-leadership, software-architecture]

speakers

name:Rainer Berak
links:none on file
name:Kevin Jostmeyer-Zelles
links:none on file

resources

video:https://youtu.be/fKLbCTcraOg
slides:none on file

summary

Argues that large digital transformation programs typically fail and recommends companies deliberately build their own competitive startups or internal competitors instead. Presents practical approaches and roles for leaders in designing and launching these internal or spin-out rivals to force business model renewal, drawing on experience from A11 and Böllhoff executives.

AI-written summary · about

chapters (6)

  1. 0:00Digital transformation fails
  2. 2:51Failed solutions
  3. 7:49Build your own competitor
  4. 13:28Results and scaling
  5. 15:55Playbook for sectors
  6. 16:58Summary

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