Opening Keynote – Dr. Roland Busch
summary
Roland Busch, President & CEO of Siemens, opens TRANSFORM 2026, a Bitkom B2B event focused on digital transformation. He discusses helping companies optimize business processes and tackle challenges of the digital age under the theme “Digitalization now!”, emphasizing practical steps for adopting digital technologies.
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chapters (12)
- 0:00Welcome
- 1:11Siemens' transformation
- 2:36Digital transformation speed
- 4:21Organizational challenges
- 6:06Software tool consolidation
- 7:29Cross-business tech stack
- 9:12Industrial AI opportunities
- 12:03SMEs and AI data sharing
- 14:52Hyperscaler partnerships
- 17:17AI versus robotics
- 20:48Personal learning strategy
- 23:13Health and energy routines
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