Executive Editor Jermaine Spradley on the Culture Approach to B/R's Success
summary
Bleacher Report credits its growth to focusing on lifestyle and personalities over pure game recaps, citing a partnership with Facebook to run No Script with Marshawn Lynch and a viral stop‑motion NBA Finals piece that used hand‑built dolls and original uniforms. The site reports well over 250 million social followers, a 10,000‑word Colin Kaepernick feature that averaged seven minutes on page, and a platform‑by‑platform rule: use video when visuals are essential, longform writing when depth matters, and push to “own the sports culture” in 2018.
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