President John Skipper Previews ESPN Plus, Tackles Media Trends
summary
ESPN launches a unified ESPN app this spring, adds a paid tier called ESPN Plus built on the BAMTech streaming platform, and plans to stream roughly 10,000 new live events in year one (aggregating ~25,000 events total next year). Free content remains available with pay-TV authentication, ESPN+ charges monthly or annual fees (price TBA), and ESPN emphasizes longform written journalism, Snapchat reach to 13–24s, Nielsen “total live audience” measurement gains, and a new 19,000 ft² New York studio.
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