"We Can't Live Without Them!" App Developers' Adoption of Ad Networks and Their
summary
Mixed-methods study with a 49‑person survey and 10 interviews shows independent app developers integrate ad network SDKs by default, pick networks from forums or popularity (Google AdMob accounts for ~40%), and rarely switch (only ~20% ever switch). Half the respondents say ad networks are fully responsible for ad harms, and developers usually keep default settings even when those reduce privacy or revenue. Recommendations include a monetization recommender site, consumer‑friendly ad defaults, and developer incentives for safer configurations.
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chapters (9)
- 0:00Introduction
- 5:02Why do developers choose to use advertising
- 6:59How do app developers choose an advertising network
- 8:55What do app developers value in an advertising network
- 10:18How do app developers configure the ads
- 11:56How do app developers manage the consumer risks
- 12:47Summary
- 15:17Developer Responsibility
- 17:06Conclusion
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