Getting Engagement in the Midst of Chaos
summary
Remote work drives a near-vertical rise in COVID-themed phishing with phishing kits on the dark web and exposed RDP ports spiking (Kaspersky and Shodan data), credential stuffing hitting collaboration tools, and supply-chain oddities (a reported 40% local drug price jump) illustrating attack surfaces. Measured defenses work: simulated phishing establishes a baseline (example: 38% initial click rate dropping to 14% at 90 days and ~5% after a year across 4 million users), plus leadership modeling, gamified campaigns, nudges, and cross-team marketing/HR collaboration.
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chapters (14)
- 0:00Introduction
- 2:20Disruptions
- 8:05Home Workers
- 15:45Defensive Tactics
- 16:25Critical Point
- 17:04Realistic Goals
- 17:50Marketing
- 19:13Sponge Cake
- 20:18Nudges
- 21:44Building Engagement
- 24:40gamify
- 27:07Bruce Lee quote
- 27:45Training people
- 28:40Summary
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