Value of Design With UX Metrics
summary
Advocates measuring design by specific, reproducible metrics not vague examples: standard measures like NPS CSAT CES SUS UMUX and SUPR‑Q, a recommended net value score on a 0–10 scale calculated like NPS to capture individual benefit, and attention to perception of time (reducing analytics time from 10 to 5 minutes may not register), plus tracking feelings and normalizing for cultural rating differences. Metrics sit beside product analytics, get benchmarked, and trigger qualitative follow‑ups; practiced at projekt202.
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chapters (8)
- 0:00Introduction to speaker
- 1:17Why measure design
- 2:39Standard UX metrics
- 5:52Net value score
- 7:44Advanced measurement tools
- 12:37Measuring perception and feel
- 15:00Strategic implementation
- 17:42Q&A and closing
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