Beauty in the Age of Metrics
summary
Argues that measurable business value follows well‑crafted emotional design and gives concrete evidence and tactics: cites the Hitachi aesthetic usability effect, McKinsey’s 2019 finding that strong design performers grow nearly twice as fast, and Envision’s design maturity index showing 4x impact on revenue and 26× on valuation for level‑five firms. Recommends specific tools—customer emotional maps, shared criteria, frequent user testing, cross‑functional reviews, OKRs tied to experience—and notes real choices people make (Trainline over Greater Anglia) and limits of A/B testing.
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chapters (13)
- 0:00Introduction
- 1:23Undervaluing design
- 4:40Design beyond function
- 8:40Optimization trap
- 12:55Design not engineering
- 15:47Dita Ram’s 10 principles
- 18:15Hierarchy in digital products
- 21:45Emotional advantage
- 23:55Business value of design
- 26:02Shared vision for design
- 30:15Articulating design
- 32:41Considered design
- 33:48Q&A
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