Connecting the Dots of Growth
summary
SoPost is a digital product-sampling platform that ties ads and retailer pages to fulfilment, consented data and analytics and physical distribution; an early gimmick for Noel Gallagher and Avon becomes a repeatable API and dashboard, and the business doubles in size through the pandemic while operating in 20 countries and moving from three-month rollouts to launch in a week for new markets. Key specifics: platform handles end-to-end logistics and measurement, keeps ~50% headcount in product/design, and converts trials into tracked revenue.
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chapters (12)
- 0:00Introduction
- 1:28Accidental business start
- 3:53Early struggles and pivoting
- 8:02Rebirth as SoPost
- 11:35Path of least resistance
- 13:01Noel Gallagher to Avon
- 15:10Data-driven sampling platform
- 16:34Organizational lessons
- 17:37Pandemic strategy
- 20:45Investment and advantage
- 21:26Pandemic’s culture impact
- 23:53Q&A
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