Design KPIs: How To Measure UX And Show Impact of Design
summary
Claim: vague business goals become measurable design KPIs that link to revenue and retention. Tools include Design KPI trees, SUS, a Task Performance Indicator and usability tests with 15–18 participants per segment, plus mapping the top 100 search queries to canonical URLs. Numbers to watch: target 80% success rate, 190+ sites consolidated, a 30% speed win from a QR-driven date widget. The KPI trees become an organizational alignment tool and get signed off and tracked over time.
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chapters (8)
- 0:00From naive designer to impact
- 4:25Why design KPIs matter
- 12:51Design in business priorities
- 17:55Four design metrics
- 23:57Context in design KPIs
- 27:00Building KPI trees
- 34:33Tracking design success
- 42:30Summary
