"A Structured - Yet Human - Way to Build Relationships in PM"
summary
Maps everyone in the product ecosystem onto a two‑axis grid of confidence in you vs confidence in product and sorts them into Champions, Allies, Passive Advocates, Detractors. Walks through concrete actions per quadrant: nurture Champions with check‑ins, cultivate Allies by asking how to improve the product, build trust with Passive Advocates via shared product work and direct asks, and repair Detractors with evidence‑based one‑on‑ones or mediated conversations. Uses quick surveys or team self‑plotting to validate placements and prioritizes people by product impact.
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chapters (16)
- 0:00Introduction to relationships
- 1:05Why relationships matter in PM
- 3:14Truth about relationships in PM
- 5:43Mapping your product ecosystem
- 8:13Confidence as relationship foundation
- 12:11Structured relationship assessment
- 13:36Collaboration open communication empathy
- 16:24Nurturing champions allies
- 19:35Building passive advocates
- 20:38Repairing detractor relationships
- 22:45Summary and next steps
- 23:27Q&A begins
- 23:51Fixing your own detractor role
- 25:17Assessing relationships in different cultures
- 28:06Prioritizing relationships to improve
- 29:54Leveraging champions for influence
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