Overcoming Cognitive Biases (PMs Are People, Too!)
summary
Research finds product teams report 60% experience authority bias often or always, with 95% fast‑tracking features for who asked, and two thirds saying senior opinions decide priorities. Practical fixes include weekly 5‑user tests to inject qualitative checks, a 3‑stage beta on 1,000 users to de‑risk launches (led to a three‑month release and revenue lift), narrowing target markets to win two beachhead customers in a quarter, and culture + test‑velocity changes that raise conversion from ~1% to ~1.4–1.5%.
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chapters (14)
- 0:00Introduction
- 3:14Definition
- 3:45Research
- 5:06Overcoming Authority Bias
- 9:15Survivor Bias Examples
- 10:23Survivor Bias Research
- 13:09Survivor Bias Solution
- 16:59Project Aristotle
- 17:59Psychological Safety
- 18:11The Halo Effect
- 18:45Psychological Safe Environments
- 21:47The Solution
- 24:30Summary
- 25:23Outro
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