Create a Culture of Iconoclasts
summary
At Netflix the product team collects billions of ratings and gets 50% of users to rate 50 titles, then runs the Netflix Prize which produces a 10% better algorithm but retention stays flat, proving behavior beats stated preferences. An AB test swapping bland assets for show imagery drives streaming up over 50% and scales to 10–15 personalized artworks per title. A team-written press release births a mobile‑only India plan that sacrifices ARPU but unlocks mass adoption; downloads roll out where connectivity is poor. Tools: A/B testing, personalization, behavioral metrics, and delegated decision‑making; studio tooling still needs non‑A/B measurement.
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chapters (28)
- 0:00Introduction
- 0:45Model Good Behavior
- 1:19Bring Iconoclasts into the Modern Age
- 1:43What is Innovation
- 2:15AI Weiwei
- 2:58Thomas Edison Steve Jobs
- 3:24Who played them
- 4:57Netflix
- 5:18Netflix Prize
- 8:31What People Say
- 9:42Adult Swim
- 13:37Cartoon Network Results
- 14:41Empower Others
- 15:00Why Download
- 16:52Stick With Me
- 17:06Empower Your Team
- 18:04Amazon Press Release
- 20:47Set the Table
- 21:34Voices
- 21:50Jeopardy
- 22:57Diversity
- 23:13Communication
- 24:06Metrics
- 24:38New part of my career
- 25:53Metrics to find your vision
- 26:04Lean so far forward
- 26:58How do you know
- 27:17Thank you
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