"Intuition based strategy"
summary
At the World Economic Forum website grew its B2C audience by 100% in the first year after starting from virtually zero analytics, then repeats and exceeds that gain the next cycle. The approach pairs gut-driven bets with rapid measurement: early choices are decided by intuition, each decision is tracked in a spreadsheet as “intuition” or “data,” metrics are segmented into quantitative and qualitative, and the mix shifts from 100% intuition → 50/50 → 25/75 data. Stakeholder buy-in relies on transparency and low downside risk.
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