In the Hot Seat: Stefan Lampinen on how Chinese publishers are outpacing the West
summary
Advice on selling into Europe focuses on concrete moves not slogans: localize beyond language (Xbox 360 had full local OS builds for Poland and Russia), set up local teams including influencers and country leads, and sort corporate governance and GDPR before launch. Treat Europe as many micro‑markets—prioritize Germany, UK, France, plus rising Poland and Turkey—use partnership and co-development to enter China, and spend real time on business intelligence (about 30% of the advisory effort).
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chapters (13)
- 0:00Introduction
- 1:52Europe entry mistakes
- 3:15Europe single market myth
- 4:40Why European studios are eyeing China now
- 6:28China market opportunities
- 8:36Critical steps for Asian studios
- 10:44Chinese business culture
- 12:30Physical and digital markets
- 14:36Board vs digital game launches
- 16:25Book insights
- 18:34PGC Shanghai preview
- 21:40Shanghai keynote teasers
- 22:02Closing advice
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