Does paid user acquisition make sense as a way to scale my game?
summary
Recommendation: run a small paid test, learn fast, then only scale if metrics hold. Start with a $100–$200 test and push at least 1,000 installs through the funnel to gauge retention, first purchase timing and LTV. Track events like level 7 and first purchase, stitch installs to revenue with Adjust and Tenjin and visualize in Tableau or an in‑house analytics stack. Expect CPI to rise when scaling, watch examples where $5 CPI competes with $0.16 and where automation delivered a 20% ROI uplift.
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chapters (6)
- 0:00Intro
- 1:25What happens when you hit the gas
- 4:15What happens when you increase your budget
- 9:10What we do
- 11:10Charts dont mean anything
- 16:26Metrics
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