Levelling up in the new era: Unlocking Success Amidst Evolving Marketing & Privacy Regulation.
summary
Claims that iOS ATT cut mobile spending since 2021 with opt‑in rates around 40–50%, and that the EU DSA bans targeted ads using sensitive data and to minors. The DMA goes live March 6 and enables third‑party app stores on iOS and new distribution/play/payment options. Practical responses: widen acquisition beyond performance (out‑of‑home, CTV, micro‑influencers with ~10k followers), capture emails for cheaper retargeting, run community hubs (Discord/Reddit), host web‑based features and a publisher web store (lower fees) and validate via fast MVP prototypes.
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chapters (10)
- 0:00Evolving marketing and privacy regulation
- 2:16Regulation landscape overview
- 5:32Digital Services Act and DMA explained
- 8:54DMA impact on app stores
- 11:51User acquisition strategies
- 14:00Building loyalty in regulated markets
- 15:48Web integration and monetization
- 17:34Cross-platform systems
- 19:25Iterative prototyping
- 20:31Q&A
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