~/talk

UA marketing 101 Pecha Kucha

on YouTube 08m
Talkat Pocket Gamer Connects London 2016 · 2016-01-18..01-19

speaker

name:Eric Seufert
speakerdeck:eseufert

resources

video:https://youtu.be/Wg8b_uYwsqI
slides:none on file

summary

Eric Seufert presents a Pecha Kucha-format overview of user acquisition (UA) marketing fundamentals, covering core UA concepts and practical tactics for mobile game publishers. The session focuses on channels, measurement and optimization techniques relevant to acquiring players for mobile titles.

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