on the value of game accelerators
summary
Execution Labs reports investing in a couple dozen studios, with five in Europe and one in London, and runs cohort accelerators that are typically three months long and give small checks for equity. Claim: accelerators must provide business coaching, active mentors, alumni access and introductions to publishers; free-to-play studios struggle because publishers expect soft-launch metrics; $10–20k soft-launch tests are common but insufficient for conversion scale. One premium mobile game (Kootie Pie: Legend of the Brofist) reached release as proof accelerators can add value.
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chapters (12)
- 0:00Intro
- 0:18Incubators vs accelerators
- 1:52General purpose accelerators
- 2:51What you should get from an accelerator
- 4:20Relevant mentors
- 5:52Equity in your studio
- 6:43What to look for in an accelerator
- 7:46Freetoplay vs premium games
- 9:58Why premium is easier
- 11:43How early is too early
- 12:50Funding freetoplay
- 13:52Soft launch
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