User Acquisition in 2024 & Beyond.
summary
Panel says UA in 2024 centers on diversification: move budget into rewarded channels that show double-digit rewarded growth but high early LTV that tapers, test CTV which is already 3–4% of spend, and use web platforms like Crazy Games with 30 million monthly users for low-friction multiplayer virality. Measurement shifts from SKAdNetwork to probabilistic attribution while running SKAN in parallel. Operational checklist: TASTE checklist — Transparency, Scale, Trust, Experience — plus AI-as-assistant for launch, optimization and retargeting.
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chapters (12)
- 0:00User acquisition intro
- 1:07Diversification for growth
- 3:152025 UA outlook
- 7:53UA strategy diversification
- 8:55Web gaming trends
- 10:01Rewarded platform checklist
- 13:33AI for UA strategy
- 17:42Signal loss and segmentation
- 20:33Rewarded experience design
- 24:46Growing web communities
- 26:11UA red and green flags
- 30:06Q&A
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