How to Make Your RnD Rock!
summary
Belka Games sets R&D rules: start with the core loop, ship small features every 2–3 week sprints, and validate with metrics — day 3/day 7 retention first, then conversion and RPU — using ad-creative A/B tests before full development. Reuse legacy assets or asset-market packs, pick meta by audience (Solitaire Cruise chose a cruise theme) and a single-currency economy; scale early from a team of ~10 and hand off DNA to a product team. Kill or pivot within six months if iterations show no steady improvement.
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