Fireside Chat: Ignite Your Brand With High-impact Collaborations.
summary
Jam City describes a true 360 collaboration: a Wheel of Fortune takeover that includes a week on the TV set, an in‑game event tied to a $15,000 cash prize, TV and app‑store promotion and cross‑channel support, which measurably lifts awareness and player engagement. Smaller integrations (Family Feud mini‑game + sweepstakes) drive revenue spikes. Teams use consumer insights to pretest IP fit, keep outreach via marketing/licensing, plan integrations early in development, and prioritize the user journey so ads, store presence and gameplay line up.
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chapters (12)
- 0:00Start
- 0:16Sophia Drake from Still Media
- 0:42Introductions
- 4:47The Difference between Low and High-End Collaboration
- 7:44The Best Way To Reach Out to Brands To Secure Collaboration
- 10:11Disney Emoji Blitz
- 14:01K-Pop Integrations
- 21:50Key Takeaway
- 22:02User Journey
- 27:20What Should Developers Keep in Mind When Deciding the Right Brands for Their Audience
- 27:56Art Styles
- 29:26How Would You Advise Publishers or Developers Uh To Collaborate with Brands without Looking like a Sellout
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