Top Lessons to Learn from Monitoring Your Mobile Competitors
summary
AppTweak's market intelligence workflow tracks category rank, download estimates, reviews, search volume and creatives; one client gets daily reports, increases UA tactically and moves from the bottom of a secondary top 10 to #1 while a primary-category rank climbs from the 200s into the top 15 then #11, and records a 10% increase in visibility afterward. Creative signals include icon changed 10 times and screenshots updated seven times; beware fake-ads boosting installs but causing store complaints and six-figure UA budgets.
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chapters (11)
- 0:00Intro
- 0:34Top Lessons to Learn From Monitoring Your Competitors
- 2:42What to consider when identifying competitors?
- 4:55Classifying competitors in comprehensive tiers
- 7:20How often should you refresh your competitor research?
- 9:04Category rankings, DL estimates & reacting to a competitor laura
- 11:30Keyword & creatives: understanding ASO Strategies
- 14:16Reviews & ratings: the voice of customer intent
- 15:57Social media advertising: find your competitors approach to
- 18:02Misinterpreting data and forcing 'best practices onto your product
- 19:28Not looking at the whole picture
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