Superstar Session: Making Your Game MENA Ready
summary
Focuses on the Arabic-speaking MENA market: 18 countries, ~400 million people and a severe content gap with under 1% of online content in Arabic. Reports high spenders — an in-house soft launch shows ~$700 average revenue per paying user — but lower conversion, so games must enable big purchases. Practical changes include right-to-left text and connected script plus UI flips, culturally familiar graphics, VIP packages and larger price points, and active live ops in dialect with multiplayer chat; avoid religion, politics and drugs.
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chapters (10)
- 0:00Start
- 10:22Swords of Glory
- 10:52Localize
- 13:13Marketing
- 13:23Monetization
- 15:30Live Ops
- 19:29Graphics
- 23:40Sensitive Issues
- 30:50Other Considerations
- 34:36Build Relationships with the Stores
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