IDFA:How the Right Publisher can Help Choose Tools, Partners & Prepare Data to Avoid the Apocalypse.
summary
Predicts roughly 80% data loss on iOS when IDFA goes opt‑in, with opt‑in rates observed in tests around single‑digit to low‑teens percentages, and shows concrete mitigations: running 8 consent‑flow variants to measure opt‑ins, prioritizing Android UA short term, investing in creative and probabilistic attribution, and shipping a remote‑config SDK that swaps ad networks, conversion‑value logic and analytics without rebuilds. Publisher scale and standardized data pipelines speed testing and auditing.
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chapters (15)
- 0:00Start
- 2:52EVOLUTION OF UA WHO'S THIS FOR
- 5:13ROAD TO PRIVACY
- 10:11IDFA TODAY
- 10:58IDFA OF TOMORROW
- 12:47ACCESS TO EVER CHANGING SERVIC
- 14:47TECH & DATA PROVIDERS
- 17:49SOLVING TECH & DATA
- 21:16SOLVING PRIVACY & LEGAL
- 24:38SOLVING AD MONETIZATION WITH A PUBLISHER
- 26:12UA OF TOMORROW
- 27:38SOLVING UA WITH A PUBLISHER
- 30:13PICK YOUR PATH
- 31:07SIMPLIFY YOUR LIFE
- 32:49THE ROAD AHEAD
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