Measuring the Impact of Community Events
Talkat Open Source Summit Europe 2023 · on Wednesday, 2023-09-20· at 14:40· Room 3A (Floor 3), Abandoibarra Etorb., 4, 48011 Bilbao, Bizkaia, Spain·
summary
Red Hat tests measurable tactics: a white paper "How to get involved in an open source project" distributed at SCALE then moved from GitHub (unable to count downloads) to a QR landing page → tracked on redhat domain, revealing only 10% reached the resource until the page placement is fixed. Other methods include booth head counts, QR-triggered recruitment funnels, active community channels (Slack/Discord/IRC) to trace event referrals, and sentiment/language analysis on post-event conversations to convert engagement into onboarding and localization signals.
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chapters (8)
- 0:00Introduction
- 3:37Measuring event impact challenges
- 11:55Measurable event resources
- 17:38Tracking participation channels
- 21:55Engagement metrics collection
- 26:38Refining strategies with metrics
- 36:57Convincing leadership of value
- 38:47Q&A
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