Product Discovery Techniques Development Teams Should Know
TalkinGermanat JCON Europe 2023 · on Wednesday, 2023-06-21· at 13:00· Cinema 7, Im Mediapark 1, 50670 Köln, Germany·
summary
Overview of product-discovery techniques developers should know so they can participate equally with Product Management and Design. Covers concrete methods used to discover the right product (not just build it), presented as a short survey aimed at software-development teams familiar with practices like TDD, DDD, CI/CD and Scrum.
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chapters (13)
- 0:00Introduction
- 3:07What is product discovery?
- 6:39Five risks in product development
- 18:05Vision and product strategy
- 20:35Personas and target groups
- 24:32Needs pyramid and problem space
- 28:02Domain storytelling and behavior change
- 31:10Jobs-to-be-Done approach
- 35:00Value Proposition Canvas
- 38:55Kano model and feature prioritization
- 44:08Opportunity Solution Tree
- 46:40Product principles and decisions
- 47:22Summary
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