Build a Product Adoption Strategy on Technical Truth
Talkat JCON Europe 2023 · on Thursday, 2023-06-22· at 17:00· Cinema 7, Im Mediapark 1, 50670 Köln, Germany·
summary
How to build product communications and positioning from a documented, consensus-based ‘technical truth’ about your product’s features. Covers creating a living library of feature descriptions, structured analysis to capture granular technical data, and grouping/distilling that material into factual positioning, messaging and stakeholder-facing materials to drive adoption.
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