The Evolution of Game PR and Marketing
summary
Coverage shifts to big AAA titles so indies must stop relying on press alone and instead build community first via closed betas, Discord and newsletter signups; that social proof makes journalists care. Use Facebook/Instagram/TikTok ads to test creatives, favor mid-tier influencers for conversions and top-tier for awareness — track paid influencer links with bitly and A/B test copy on small channels before pitching press. Localize content per region, avoid comment-enabled Reddit ads, and accept Steam sales attribution is largely guesswork so track with newsletter signups.
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chapters (20)
- 0:00Introduction to game PR
- 2:31Shifts in indie marketing
- 5:06Community and proof of concept
- 8:33Global marketing strategy
- 10:08Refining core messaging
- 12:22Media outreach best practices
- 16:12Crafting a winning pitch
- 19:16Selecting social platforms
- 21:00Reddit advertising tips
- 22:48Investment in paid media
- 24:24Influencer strategy
- 28:41Using kids for market research
- 30:22TikTok and influencer thresholds
- 32:37Targeting younger audiences
- 35:20Handling controversial topics
- 37:41Quality social media content
- 40:11Effective ad creative
- 42:31Kickstarter marketing
- 43:28Interpreting market feedback
- 45:35Tracking sales and conclusion
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