Everything You Need to Know About Mobile Measurement and Attribution in 2022
summary
Covers how Apple's App Tracking Transparency (ATT) and the loss of universal access to IDFA have reshaped mobile measurement and attribution in 2022. Explains the implications for performance marketing and how to adapt measurement and attribution strategies for mobile apps under the new privacy constraints, drawing on AppsFlyer expertise.
AI-written summary · about
chapters (10)
- 0:00Mobile analytics
- 2:29App installs 2021
- 5:20Ad network adaptation
- 7:53Consent conversion
- 10:43Campaign optimization
- 13:59Fast data product
- 15:43Predictive analytics
- 17:52SKAdNetwork 4.0
- 21:29Data modeling changes
- 23:57Summary & Q&A
related talks
31mMobile Project Analytics — Verify and Trust
20mSession: Finding Signal In The Noise: What 2025 Gaming Trends Reveal About Measurement
30m#ElevateYourGame: How Impression-level Data Can Take Your Game to the Next Level
28mSuperstar Session: How to Maximise the Game Economy With Ad Monetisation – Ron Thomas
30mSuperstar Session: How to Maximise the Game Economy With Ad Monetisation – Lexi Sydow
39mMonetize! On Numbers, People and Tools
30mSuccessful Retargeting - The Essentials
45mLeveraging Power of Analytics for Martech