Remixing Design with Data
summary
Platfora describes a data-driven design process: use the Kano model survey to score features by avoided frustration versus added delight, then prioritize the blue “area of focus”; collect telemetry of 3.5 million clicks across 39,000 sessions and 2,400 users from 1,200 actions; run mixed model clustering on clickstreams to derive ten workflows and map them to personas, revealing a new fifth persona focused on behavioral analytics and prompting investment in full‑pipeline features that validated and changed product priorities.
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chapters (11)
- 0:00Introduction and speaker welcome
- 1:15About Platfora and data products
- 3:03Design thinking process explained
- 4:49Limitations of A/B testing
- 5:53Kano model for feature prioritization
- 9:47Interpreting Kano model results
- 11:34Using data to refine personas
- 13:22Clickstream analysis for user behavior
- 16:52Discovering new user personas
- 17:35Integrating data throughout design
- 18:39Q&A session
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