Host Sponsor Welcome: IBM Analytics
summary
IBM announces a year-old investment in Apache Spark and positions it as an analytics operating system, citing internal organic adoption rather than a mandate. IBM runs a Bluemix garage, offers Spark as a service, and embeds Spark inside Watson. Community efforts include roughly six Data Paloozas with unexpected turnout (expected 50, got 250 in China) and a 170-speaker conference, framing ease of use and data access as the main drivers.
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