How Data helps UX evolves at realtor.com
summary
Realtor.com finds local neighborhood pages get almost no upstream traffic, with over 80% of users leaving within one minute and only one of the top 20 local-page sessions linking to a property. The team reorganizes content into a map-first experience: a grayscale background with a crime heatmap, blue dots for schools and yellow circles for amenities, plus a neighborhood index (amenity, school, crime scores). Changes roll out via targeted A/B tests and iterative user testing tied to property-listing maps so neighborhood detail appears inline with search results.
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chapters (10)
- 0:00Introduction
- 0:33About realtorcom
- 1:17How it works
- 2:50Online shopping
- 3:42Home buying
- 6:45Unique visitors
- 7:43bounce rate
- 8:43local page
- 9:46visualization
- 12:23neighborhood comparison
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