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Pureblink Uses Unreal Engine to Visualize Real-Estate

Talkat Build: Architecture 2021 · on Tuesday, 2021-11-02· [creative-coding]
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Pureblink builds a photoreal Unreal Engine scene plus an interactive app and cinematic video to sell Galleria III, a multi‑building, eight‑acre community sited in an industrial zone. The pipeline uses Unreal 4/5 features (Lumen, ray tracing, path tracing) for lighting, a WebGL front end and touch‑screen integration that connects geometry to a unit‑availability database, experiments with SketchUp as a single source, and nDisplay for virtual production; the solution reaches the client’s sales threshold faster during COVID and delivers cinematic photorealism.

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