Transforming Data at a 110 Year Old Manufacturing Company
summary
Whirlpool’s Digital Centre of Excellence leads a decentralized D2C push by embedding experts into markets to fix people process and tools problems, running a 3–4 month engagement with about 2.5 weeks onsite in Toronto, auditing tooling and proposing three analytics-platform options, writing processes and an FAQ, automating a monthly report and replacing a two weeks to three days manual workflow, delivering self‑serve dashboards and a prioritized data strategy that reclaims time and raises e‑commerce measurement maturity.
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chapters (6)
- 0:00Introduction and speaker background
- 3:54Whirlpool’s direct-to-consumer initiative
- 7:49Canadian market engagement case study
- 13:29People, process and tools framework
- 19:24Critical steps for data transformation
- 23:56Summary and key takeaways
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