But Why? The Storybook Of Learning The Importance Of Asking Questions.
summary
Argues that asking “why” repeatedly changes outcomes, with concrete failures: a mathematically elegant attribution model and layered dashboards are delivered but users say they don’t solve the problem, so adoption is near zero; career conversations that stop at promotion requests miss true motivations and lead to misaligned hires or people leaving the field. Recommends interviewing customers, unpacking edge cases, and resisting the sunk cost fallacy before doubling down on a build.
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chapters (6)
- 0:00Introduction and speaker intro
- 1:26Why asking the right questions matters
- 8:04Why do you want that job
- 14:24Why are we still building this
- 20:21Ask and ask why
- 22:05Q&A with the audience
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