How Parkdean Resorts Uses Data To Improve Decision-making And Deliver Increased Shareholder Value
summary
Parkdean centralizes 66 parks serving 3.5 million holidays a year and builds a data stack on Microsoft Azure, Snowflake, Matillion, HVR, an IQ data science platform, SQL Server, Power BI and Power Apps to turn data into measurable commercial outcomes. Projects are qualified by four value types, signed off by finance, and documented as case studies; the team replaced 90% of reporting, moved into business process mapping to fix data quality, and team grew from 7 to 40 during rollout, with plans to sell supplier data via Snowflake.
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chapters (9)
- 0:00Introduction
- 1:24About Parkdean Resorts
- 3:37Technology stack
- 5:18Improving decisionmaking
- 8:33Four types of value
- 11:35Capability vs credibility
- 13:46Credentialing
- 15:35Team Culture
- 19:10Conclusion
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