How The Right Data Strategy & Martech Can Enable Security & Privacy Compliance
summary
Claims that a Customer Data Platform plus a cataloged data lineage and enforced access policies let teams respect consent per jurisdiction, resolve identity, and measure campaigns. Examples: an enterprise unifies 1000 data sources and enforces geo-specific usage; brands build their own identity graph as cookies disappear; privacy techniques suggested include pseudonymization, synthetic data, differential privacy and micro-aggregation at 4–5 households to preserve utility; practical collaboration via data clean rooms lets partners run analyses without exposing raw records.
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chapters (8)
- 0:00Introduction and speakers
- 1:05Current privacy landscape
- 10:00Building a risk-based approach
- 14:59Global data compliance
- 16:46Third-party cookie deprecation
- 22:02Advanced privacy techniques
- 24:12Organizational strategies
- 25:40Customer-centric compliance
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