Successful digital transformation: Outcome-driven teams, reward and metrics
summary
Organizations see 70% of digital transformations fail, so teams reorient from task-based silos to outcome-driven cross-functional teams that own a single SMART outcome. A Thailand finance pilot replaces a 38‑step, 20‑day, mainframe-dependent top‑up loan process with a small app notification, raising reach from 25% to 100%, freeing 60 telesales FTEs and cutting cycle time ~20% while modernizing legacy systems. Success ties to rewarding team outcomes and continuous feedback.
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chapters (8)
- 0:00Start
- 5:07Common transformation stallers
- 6:51Overcoming barriers
- 12:10Outcome-driven teams
- 15:42Cascading ownership
- 22:17Outcome-based teams performance evaluation
- 30:29Change adoption framework
- 32:14Case study
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