How to make your API Platform easy for Developers to Adopt
summary
Maps developer progress from signup to first hello world to first working app and measures both conversion and time-to-next-step. Recommends shipping language-specific SDKs, sandbox examples, API audit logs and testing frameworks, and automating outreach via HubSpot. Treats success as a use case threshold (example: >100 payment transactions in seven days) not raw call volume, warns health probes can inflate metrics, and shows which channels and docs actually drive real adoption.
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chapters (20)
- 0:00Intro
- 1:03Background
- 1:37Why is it so hard to adopt a platform
- 2:19Different Developer Personas
- 3:38Developer Funnel
- 4:29Conversion to Next Step
- 5:08Example Funnel
- 6:19Time to First Hello World
- 7:06How do you help
- 7:46Get developers to make the first hello world
- 8:30Personalized onboarding flow
- 9:26Customer journey
- 10:27Working app
- 11:36Legal Compliance
- 12:55Content Strategy
- 14:30Case Studies Comparison Guides
- 15:16Building Relationships with Developers
- 15:53Developer Friendly
- 16:30Takeaway
- 17:05Questions
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