Components of a Killer API Marketing Strategy
summary
API product marketing focuses on concrete moves: rename APIs and endpoints using audience search terms and SEO tools like Adwords and SEMrush to nearly triple discovery of a Points-of-Interest API; swap promotional posts for helpful industry content to drive 300% blog growth in five months; publish step-by-step flight booking use cases and demos that convert about 40% better; send short, utility-first newsletters that doubled visits month-to-month; build forums, office hours and recognition to turn users into contributors and support ~60–65% of global ticket searches.
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chapters (12)
- 0:00Intro
- 1:00What is marketing
- 2:00How to think about marketing
- 3:07The groundwork
- 5:55Being discoverable
- 8:13Top of funnel content
- 10:31Example from our blog
- 12:03Use cases
- 14:56Email
- 17:22Community
- 19:57Recap
- 22:21Questions
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